Objective:

Target males between the ages of 16 and 25 through product sampling at lifestyle locations and special events.

Strategy:

5280 Agency, in collaboration with Zoom Media & Marketing, created and executed a 6-month program featuring 45 events along the Front Range. Guerrilla marketing tactics were utilized, and thousands of samples were distributed at college campuses, skate parks, sporting events, and concerts including Green Day and the Vans Warped Tour. Brand Ambassadors distributed over 2,400 drinks per event, increasing brand awareness and brand visibility.

Elements:

Brand Ambassadors, Market Managers, Branded Vehicle, Product Sampling

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