Objective:

Gallo sought to increase sales and brand awareness for several of their fine wine and spirit brands through sampling and product education at off-premise accounts.

Strategy:

5280 Agency created a long-term program to cover the Front Range of Colorado, which included approachable agents hand-selling the product at both small and large facilities, coupon distribution and giveaways. As a result, brand awareness as well as sales has dramatically improved.

Brands:

New Amsterdam^® Gin, Frei Brothers^®, DaVinci, Bella Sera^®, Starborough^™, Barefoot^®, Wild Vines^®, Redwood Creek^®

Elements:

Brand Ambassadors, In-Store Product Demonstrations, Product Sampling, Premiums

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